If net neutrality is lost, bigger Internet Service Providers will be able to give special care to providers like Direct T.V., Comcast, or even Verizon at a higher price. Setting these high prices can result in a headlock between the big companies and small companies, in turn controlling the smaller ones.
As a consumer one has to be worried about the bigger companies controlling the market; prices will begin to rise, even for things that use to be "free" and "included." For example, if this law is changed these companies like Hulu could pay more money to get their shows out first before anyone else, allowing Hulu to gain ground on other companies and could potentially become the primary source of fresh new shows.
I tagged a video explaining Net Neutrality in further depth from the New York Times:
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